CIROC AFTERPARTY
We hosted an exclusive VIP Afterparty sponsored by Ciroc, following the 2014 BET Awards at a private location in Downtown LA.
We were contracted to produce an exclusive VIP Afterparty sponsored by Ciroc, following the 2014 BET Awards at LA Live. With less than one week notice, we secured the venue, provided pre-event marketing, set up a custom event RSVP site and developed a custom tagline…”Ciroc The Night Away”. Guests were treated to a private sampling of the entire Ciroc product line at the event and recorded video testimonials about Ciroc and how they “Ciroc The Night Away”.
In addition to confirming their attendance, guests were also required to enter their favorite flavor of Ciroc on the custom RSVP registration site. In our post-event evaluation, a key piece of marketing feedback we discovered was that “Pineapple” was the second most popular flavor, even though at that time it was not offered. We turned over the customer feedback to the Ciroc executives and within less than a year Ciroc released a Pineapple flavored vodka.
Sponsor:
Ciroc
Category:
Events, Marketing, DJ, Music
Location:
Downtown Los Angeles
